Win-back Message Review
Line-by-line review of push, email, and in-app return messages against actual dormant cohort behaviour.
From ฿18,500 per review cycle
App reactivation & win-back analytics
Kernel Gridhub
We help consumer-app teams in Thailand decide which quiet users deserve a return message — and which silence still means rest, not exit.
Flagship engagement
Reactivation Cohort Assessment
Bring your event exports and recent win-back copy. We return a ranked dormant-cohort list, quiet-period cutoffs that fit your category, and a measured sequence plan your CRM lead can run.
10–14 business days
From ฿48,000
Bangkok or remote
Review assessment scope
What arrives in the briefing pack
- Dormant and nearly-dormant cohort inventory
- Quiet-period windows mapped to return sessions
- Channel mix notes for push, email, in-app, and store replies
- One live briefing plus a one-page action sheet
Related engagements
Support around the same return problem
Message reviews, quarterly pulse checks, and lapsed-user interviews sit beside the flagship assessment — not as renamed tiers of the same offer.
Retention Pulse Check
Quarterly check-in that re-ranks dormant cohorts and compares return rates after your latest win-back run.
From ฿22,000 per quarter
Lapsed-user Interview Synthesis
We organise short interviews with former users and turn their reasons for leaving into concrete win-back offer ideas.
Quote based on interview count
“They sorted our six-month dormant list into four workable groups and showed which one actually answered our previous push.”
Bring a quiet-user question
Tell us your app category, market, and what export you can share. We reply within two business days.