Flagship engagement
Reactivation Cohort Assessment
A structured review of dormant user groups, quiet-period windows, and win-back message timing for consumer apps serving Thailand and nearby markets.
Who it is for
Product, CRM, and growth leads responsible for bringing quiet users back into an active session pattern
Result you walk away with
A ranked list of dormant cohorts, clear quiet-period cutoffs, and a measured win-back sequence plan your team can run without rewriting your entire CRM stack
Included
- Inventory of dormant and nearly-dormant cohorts from your existing event exports
- Quiet-period windows mapped to reinstall and return-session patterns
- Win-back channel mix review (push, email, in-app, store reply)
- One live briefing with annotated slides and a one-page action sheet
- Follow-up clarifications for five business days after delivery
Outside this engagement
- Building or hosting a new analytics product for your team
- Paid media buying or creative production
- Legal review of promotional offers or privacy policy drafting
Who delivers the work
Senior reactivation analyst paired with a Bangkok-based engagement lead
How the assessment moves
Intake call to confirm app category, markets, and available exports
Cohort sorting and quiet-period mapping against return behaviour
Draft findings shared for factual check before the live briefing
Final briefing and written action sheet
Preparation
Event export for the last 6–12 months, sample win-back copy, and a short note on offers you are willing to extend to returning users
Constraints
Works best for apps with at least several thousand monthly active users and an existing way to message users; we do not replace your CRM operator
Next step
Request a reactivation briefing on the contact page. Prefer to see the session shape first? Visit Cohort Clinic.