Notes
Short writing from our Bangkok practice on commerce app analytics that stays usable in planning meetings.
Checkout steps need owners, not just rates
Why naming who owns each cart-to-paid moment changes what a funnel readout can achieve.
Promo weeks distort commerce baselines
How campaign calendars in Thailand quietly warp cart and paid metrics if you do not annotate them.
Segment abandons before you send more messages
A short discipline for deciding which abandoned carts deserve recovery attention.
Search paths and the empty-result tax
How empty and thin search results quietly tax discovery inside commerce apps.