Field notes

Guides from reactivation work in the wild

Short pieces rooted in quiet-period decisions, dormant cohort ranking, and return-message timing for apps serving Thailand.

11 November 2025

Quiet-period windows that matter for Thai shopping apps

How long a shopper stays silent before a return message feels welcome — and when it starts to feel like noise.

2 September 2025

A practical order for deciding which quiet users deserve the first message — and which should wait.

17 June 2025

Reinstalls look dramatic on a chart. Here is how we separate genuine return interest from short-lived curiosity.

26 March 2025

Send-time habits we see across Bangkok-heavy consumer apps — and why late-night blasts often underperform.