Segment abandons before you send more messages
A short discipline for deciding which abandoned carts deserve recovery attention.
Not every abandoned cart is a missed sale. Some shoppers were comparing, some hit a payment wall, some left after a stockout. Treating them with one reminder sequence trains people to ignore you.
Start with three segments: high intent with payment friction, browse-heavy low intent, and stock or shipping blockers. Only the first usually deserves aggressive recovery.
Document the segment rules in one page next to your CRM triggers. When definitions drift, recovery metrics become fiction.